Monday, June 2, 1986

Senate goes on the air

By Steve Marinucci
Published Monday, June 2, 1986, San Jose (CA) Mercury News

CABLE viewers in San Jose, Cupertino and Mountain View will be among the first in the country to view the new televised gavel-to-gavel proceedings of the U.S. Senate that begin today.
The proceedings are being broadcast on the new C-SPAN II cable channel and start at 11 a.m. The Senate sessions will be preceeded by two hours of interviews, starting at 9 a.m.
A C-SPAN spokesman says more than 5 million homes nationwide will be able to view the broadcast, which marks the first televised coverage of Senate floor proceedings available to the public. C-SPAN has been broadcasting coverage of the House of Representatives since 1979.
The C-SPAN II coverage will continue when the Senate is in session for the duration for a six-week test period.
PBS will cover only Monday's session. KQEC (Ch. 32) will also broadcast three hours of proceedings from 11 a.m. to 2 p.m. KTEH's (Ch. 54) coverage will last from 1 to 2:30 p.m. A one-hour recap of the day's activities will be shown on Ch. 32 and KCSM (Ch. 60) at 8 p.m.
The Senate will decide July 29 whether to continue the televised coverage.

Friday, January 31, 1986

KGO at top of ratings for shuttle coverage

By STEVE MARINUCCI, Mercury News Staff Writer
Published Friday, January 31, 1986, San Jose (CA) Mercury News



THE TV ratings for Tuesday's coverage of the Challenger space-shuttle disaster were, as expected, extremely high, but not nearly of Super Bowl caliber.
In the Bay Area, most stations were tuned to KGO (Ch. 7), according to overnight Nielsen ratings. KPIX (Ch. 5) and KRON (Ch. 4) battled for second place during the period from 8:30 a.m. to 3 p.m. However, for one two-hour period (12:45 to 2:45 p.m.), KPIX took the top spot from KGO. At any given time, more than 163,000 homes were tuned to KGO, 159,000 to KPIX and 144,000 to KRON, according to the Nielsens.
Overnight ratings were not available for San Jose's ABC affiliate, KNTV (Ch. 11), because the Salinas-Monterey market, of which KNTV is a part, is not one of the areas used in the national Nielsen figures.
Pat Macholl, KRON's research director, estimates that about two-thirds of Tuesday's daytime audience was watching shuttle coverage on one of the San Francisco network affiliates. The number of viewers took a 50 percent jump over viewing figures for the previous Tuesday, she said.
Compared to the Super Bowl, which garnered a 45 rating (the percentage of the total potential TV audience in the Bay Area watching) and a 77 share (the percentage of people watching TV who were tuned to that particular station), the local ratings and shares for the shuttle coverage in the Bay Area reached a 21 rating and a 66 share.
KGO also garnered the highest audience for its Tuesday night prime-time specials (on from 10 to 11 p.m). The station scored a 12.3 rating and a 24 share, followed by KPIX's 8.4 and 16 and KRON's 8.1 and 16.
On a national level, ratings based on 12-city overnight figures gave ABC (anchored by Peter Jennings) the top spot, followed by NBC with Tom Brokaw and CBS with Dan Rather. According to an industry analyst, ABC's higher ratings can be attributed to the network's successful 9 p.m. "Moonlighting" series, which preceded the news special on the shuttle disaster.