![]() |
Paul McCartney (Photo By Rich007) |
By Steve Marinucci
Published 5/26/2011
Paul McCartney and Hewlett-Packard rolled out their plans Thursday for the former Beatle's digital cloud archive to be maintained by Hewlett-Packard. The deal, first announced last September, will allow McCartney to archive pictures, films, videos and music and direct access for use in archival projects.
In a phone interview Wednesday, Scott Anderson, Vice President of Customer Communications for HP Enterprise Business, explained that HP's cloud archive agreement with McCartney and MPL Communications will enable him to organize his huge collection of films, videos, photos and documents he's built up over the years. HP says McCartney’s collection currently includes more than 1 million items, including photos, video footage from live concerts, film, videotapes, recordings, paintings and memorabilia.
"What he wanted to do and the reason his media company, MPL Communications Ltd., found HP was that he has all these assets. Here's the most photographed, filmed, videoed and recorded guy on the face of the planet. The idea was if you can take all those photos -- there's over half a million photos and hours and hours of videos -- digitize them and while you're doing so, catalog them, so you know the date, project, location. If you can store all that stuff in a private cloud that he has access to at his fingertips, the benefits for him and MPL is that they're preserved."
"He can have those things at his fingertips, for his business, he can license them out," he says. "He can use them for press engagements or if he wants to, he can make his assets that haven't been seen before available to his fans. So the option is his. We're putting them in a secured environment available for him to access anywhere or anytime in a very orchestrated format."
“It’s really exciting because even if I’m out on tour anywhere in the world, I will be able to say, okay, ‘Wings 1976 tour’ and instantly, it will come up," McCartney said in a statement. "You’ve got all the information, all the photos from it. And you’ll have written accounts – personal accounts and critical accounts – of what happened.” .
Anderson says the archive is limited to what McCartney and MPL Communications own and it doesn't include anything owned by Apple Corps, the Beatles company. And he says McCartney is looking ahead to the future.
"(McCartney) is not only designing for today, but he's recognizing the music industry is changing significantly. So as we build this digital library, it allows MPL to be quite flexible with how Paul can connect with fans. It's very innovative and forward looking," he says, "and HP has been very excited to work with him to build this."
Anderson says McCartney has already received the digital archive, but new items will be added as McCartney continues to record, perform live concerts and do other projects.
"It's probably a neverending process before everything gets into it," he said.
Attendees at the upcoming HP Discover America client conference the week of June 6 in Las Vegas will get a preview of the McCartney-Hewlett-Packard agreement from McCartney staff members. McCartney will also perform a show for attendees at the event's closing ceremonies.